Paul is an ex-drug busting [1.1 billion to be exact], pretend pirate military man turned CBD brand creator.
Yes, he switched sides…
The journey into branding started when Paul built his own Men’s Health Award-winning supplement brand to 7 figures organically all from the Twitter platform [back in the old days] teaching himself all the skills needed to make a brand look and communicate like a business that had a 7 figure budget but only had one guy and a Mac.
That journey and his 16-year military experience has taught Paul how to intrinsically understand the human mind when it comes to attraction and sales through the power of brand.
Paul’s ideas and brands have helped entrepreneurs generate $480k on launch day, Add $1.3 million in revenue in 6 months and enable a 30 million a year brand to add 30% more revenue in 12 months all through the power of the brand.
Today, Paul is creating some of the best brands in the CBD space giving sellers and entrepreneurs an unfair advantage against the competition with his unique opportunities and insight into creating global brands from the bottom up.
Brand Organic Social Growth Strategies – Key Areas of Action:
1. Focusing on identifying where the audience are active online
2. Focusing on engaging the right way across all platforms to ensure maximum brand awareness and trust
3. Maximizing the ‘TRUST’ opportunity and turning that into traffic and conversions
4. Adapting to the audiences needs and requirements as at the global market moves
5. Overcoming barriers to market and audience objections
6. Deep dive into understanding the audience and meeting them where they are at.
7. Developing the techniques so that customers want to purchase from you without realizing they want to
8. Strategically positioning your brand over the competition.
9. Understanding the many marketing opportunities a brand has and how to use them effectively.
All full interviews are available for CBD Business Accelerator members.
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