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The Igor Brand Naming Guide

The Igor Brand Naming Guide

  Written by Igor founders Jay Jurisich & Steve Manning, the Brand Naming Guide brings clarity & uncommon sense to the naming process. It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.  This guidebook...

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Trademark Hacks For Cannabis Entrepreneurs

Trademark Hacks For Cannabis Entrepreneurs

Everything You Need To Know Before Filing Your Trademark With The USPTO. Mario Simonyan is the founding attorney of ESQgo - a boutique intellectual property law firm located in Burbank, California which focuses exclusively on e-commerce brands. Prior to founding...

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7 Proven Brand Strategies with Paul Booth

7 Proven Brand Strategies with Paul Booth

Paul is an ex drug busting [1.1 billion to be exact], pretend pirate military man turned CBD brand creator. Yes he switched sides… The journey into branding started when Paul built his own Mens Health Award winning supplement brand to 7 figures organically all from...

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